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Farhad Manjoo writes in Slate today about the holy grail in indoor lighting: an energy-efficient bulb that’s dimmable and produces nice warm light. It comes from a company called Switch, and it all sounds very nice. But I found this parenthetical pretty interesting:

(The 60- and 75-watt-alternative bulbs are also available in neutral white, which Sharenow says is a popular color in many different places around the world—people in Japan, India, and other Asian countries can’t stand the yellow light we find comforting, Sharenow says.)

Obviously people don’t like bulbs that flicker, can’t be dimmed, and don’t come on immediately. But the recent freakout over the end of incandescent bulbs has been at least equally driven by an insistence that a less yellowy light than Thomas Edison bequeathed to us is simply intolerable. This is, and always has been, nuts. It’s a product of habit, not a law of human optics. The warm incandescent bulbs we use today are closer to candlelight than to sunlight, and I’ll bet that every single person in America would very quickly get accustomed to a more neutral color in light bulbs if they’d just use them for a while and allow their old habits to die out.

In any case, if the Switch folks are on the level, they’ve got an LED bulb that doesn’t flicker, comes on immediately, can be dimmed, and is available in old-school “warm” white or a more neutral white. So now you’ll have your choice. But the neutral bulb puts out more light per watt, and it’s almost certainly a better light source for anyone willing to give it a chance.

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is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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