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Here is a brief Twitter conversation from this morning:

Actually, I think Steve is right, which just goes to show that Steve is right. My own experience, which I think is fairly generalizable, is that within the course of a single conversation hardly anybody ever changes their mind — including me. Arguing is a dominance game, and in a face-to-face confrontation over anything of significance (virtual or otherwise) we hairless apes will go to considerable lengths to avoid conceding dominance. So if we find ourselves on the losing end of a confrontation, we end up simply switching to new arguments, trying to redefine the terms of debate, cherry-picking our evidence a little differently, burrowing down into ever more trivial sub-arguments, or reverting to mockery and then walking away. In other words, pretty much anything other than actually conceding that someone else is right and that our worldview might need to be updated.

However, that’s only the immediate dynamic. With some frequency — 10% of the time? 20%? In any case, certainly more than 1% — arguments will start to sink in maybe a day or a week later when the emotional charge has worn off. You’ll probably never know that you’ve successfully persuaded your adversary, since it’s a gradual change that happens offstage and is rarely acknowledged (dominance games again), but it happens. That’s especially true if the arguments get repeated over time, and even more especially true if they get repeated by people in positions of respect. The number of people who refuse to change their minds regardless of the evidence is still large, since evidence isn’t really what underlies most of our beliefs, but it’s less than 99%.

Thus politics.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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