October 14, 2011

Friday Cat Blogging – 14 October 2011

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Inkblot has been monopolizing cat blogging lately, so this week is Domino’s turn. Today, she expresses her level of excitement over Inkblot’s run for the presidency. She’s pretty unimpressed, and this might be having an effect: Inkblot’s swagger seems to be going the way of Rick Perry’s. He usually makes a mad dash for the food bowl when dinner time rolls around and gets first crack at the kibble through sheer momentum. But this week he’s been…a little more hesitant. And Domino has actually eaten first a couple of times. Is he losing his edge? Or just afraid that oppo researchers will tar him as greedy and selfish if they get video of his usual performance?

Hard to say. And Domino doesn’t care. We’re getting our last warm spell of the season around here, and right now that’s all that’s on her mind. Enjoy the weekend, everyone.

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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