The Decline and Fall of New Hampshire

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Andrew Samwick says the Republican presidential candidates have been almost invisible in New Hampshire this year. He’s got a few possible explanations for this, but even so, I find this pretty interesting:

It is surprising how little role that money is playing in this contest. The top candidates are not spending money on large media buys. Television advertising has not been overwhelmed by political ads. An unmet need to raise money has not been a reason for candidates to drop out of the race and focus the remaining candidates on distinguishing themselves from each other. More generally, we are in the low-fundraising, low-spending equilibrium in which candidates are responding to weak campaign efforts by their opponents by conserving their own resources, including their time and travel. That won’t continue to be the case later in the primary season, but it is certainly the case now.

Fundraising has been pretty sluggish for all the Republican candidates this year, and apparently that’s not changing. What’s more, Iowa seems to be sucking up everyone’s attention to a surprising degree. For the first time in decades, nobody cares about New Hampshire.

HERE ARE THE FACTS:

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ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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