The Komen Foundation’s Even Bigger PR Problem

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


Clara Jeffery has a piece today about the Komen Foundation and what they can do to recover from their Planned Parenthood fiasco, and it’s worth a read. But it reminded me of something I’ve been meaning to point out: one of the remarkable things about this controversy is that a lot of it hasn’t really been about the controversy itself. Rather, for a lot of people it seems like it was just a long-awaited excuse to finally blow up over their long-simmering dislike of the Komen Foundation and its seemingly endless commercialization of all things breast cancer related. I don’t really have much to say about this since I’m pretty removed from the whole thing, but one PR lesson Komen should learn is that apparently there’s long been a helluva lot of unvoiced annoyance/discontent/exasperation/anger/etc. toward the Komen Foundation among a lot of women. And now that it’s finally out, it’s going to be hard to stuff it back into its bottle. I wonder if they had any idea before this that they were so heartily disliked by so many people who — until now — just didn’t feel like it was OK to say so out loud?

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate