The Illusion of Free Will, Google Version

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From Andrew Sullivan:

Fear not. The Dish will not succumb to SEOs. I’m still too enthralled with the immediate unfiltered reader-writer experience that blogging alone allows.

SEO stands for Search Engine Optimization, the dark art of writing blog posts or news articles that will rise to the top of Google search pages. But although Andrew may not be SEO-ing his own site, he’s already succumbed to SEO. After all, the article he links to in the post above is a week-old review by Sean Gallagher of a tool called InboundWriter, which is designed to help you write Google-friendly prose:

To get a feel for what SEO experts think determines a “high-quality” page from the standpoint of a search engine, I used InboundWriter to search-optimize this story. I’ll let you be the judge of the outcome; InboundWriter gave it a score of 99 out of a possible 100.

In other words, Andrew may think that he wrote about SEO today of his own free will. But free will is an illusion. In reality, he wrote about it because Gallagher’s article had been honed to perfection and thus gotten lots of attention. I blindly followed along. Resistance is futile.

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