Bill Burton Explains Why Super PACs Have Such Lame Names

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When I read Robert Draper’s piece this morning about Priorities USA Action, a Democratic super PAC, the first thought that popped into my head was, “Why do all these super PACs have such lame names?” As it turns out, though, PUSAA founder Bill Burton answered my question about halfway through:

It took several weeks for Burton and Sweeney to come up with a name for their start-up. To their irritation, every slogan they considered had already been trademarked by Republicans. “We gave our lawyer 10 more names,” Burton recalls. “Then like 50. We’re literally trying every combination of whatever. You can’t come up with a name that has the word ‘future’ in it that the Republicans don’t control. Romney’s Restore Our Future — that doesn’t even make sense, and that’s probably why they were able to get it.

So there you go.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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