Bill Burton Explains Why Super PACs Have Such Lame Names

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When I read Robert Draper’s piece this morning about Priorities USA Action, a Democratic super PAC, the first thought that popped into my head was, “Why do all these super PACs have such lame names?” As it turns out, though, PUSAA founder Bill Burton answered my question about halfway through:

It took several weeks for Burton and Sweeney to come up with a name for their start-up. To their irritation, every slogan they considered had already been trademarked by Republicans. “We gave our lawyer 10 more names,” Burton recalls. “Then like 50. We’re literally trying every combination of whatever. You can’t come up with a name that has the word ‘future’ in it that the Republicans don’t control. Romney’s Restore Our Future — that doesn’t even make sense, and that’s probably why they were able to get it.

So there you go.

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is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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