Mitt Romney Finally Scores Some Likeability Points

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Earlier this morning I posted a chart from John Sides showing that people didn’t perceive Mitt Romney as any more moderate after Wednesday’s debate than before. That was interesting, but sort of limited. What I was really curious about was how perceptions of Romney as a person changed. Did he seem more or less honest? More or less energetic? More or less plutocratic? Etc.

Well, John must have been reading my mind, because a few minutes ago he put up a post showing exactly that. Here are the before and after responses among independents for six specific character traits:

This is, obviously, pretty powerful stuff. It doesn’t tell us whether these changes were mostly due to the debate performances themselves or to the media coverage afterward, but it certainly shows that perceptions of Romney and Obama shifted fairly dramatically. What’s more, as John points out, Romney even gained in people’s perceptions of his honesty. The fact that he tossed out so many specific numbers and plans, and tossed them out with confidence and vigor, apparently made people decide that he must be telling the truth.

You can draw your own conclusions from this. On the honesty front, there are two obvious lessons you could take away:

  1. Obama did a lousy job of making Romney’s deceptions clear. He needs to double down on calling Romney a liar next week.
  2. Attacking Romney’s honesty just doesn’t work. No matter how gratifying it might be for us to hear him call Romney a liar, that’s not the key to winning the next debate.

My heart says #1 is right, but my head says #2 is right. Viewers just tune out when debates turn into a battle of numbers. The key to success lies elsewhere.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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