Quote of the Day: Taco Bell’s Improbable Strategy

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From Matt Yglesias, on Taco Bell’s attempt to move upscale a bit to compete with Chipotle:

It’s just very difficult to simultaneously be the place people think of when they’re thinking “I wish I could have a hard-shell taco with the shell made out of Doritos” and the place where people think “I wish chef Lorena Garcia would whip up some fresh flavors out of high-quality ingredients.”

This is all but impossible to argue with. And speaking of fast food Mexican places, did you know that Del Taco has surprisingly good fries? Well, it does. (Though please note the low bar for “surprisingly good.”)

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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