Here’s Why “Good Looking” Is Wrong and Damaging

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Speaking at a fundraiser last Thursday, Barack Obama called California attorney general Kamala Harris “by far the best-looking attorney general in the country.” On Friday, after taking considerable heat for this, he apologized. That pretty much closed out the issue for me. It was a modest mistake, quickly corrected.

But how much difference does this kind of thing make, anyway? Today, the Name It, Change It campaign released a survey conducted earlier this year on exactly this subject. In the survey, Jane Smith and Dan Jones are pitted against each other in a race for Congress. Both have similar backgrounds, and after reading their bios the survey respondents prefer Jane slightly, 49-48.

Then they read a second story. In one version of the story, there’s no physical description of either candidate, and Jane’s lead stays pretty much the same. In a second version, there’s a neutral description of Jane’s appearance. Suddenly she’s 5 points behind Dan. In a third version, there’s a positive description of her appearance. Now she’s 13 points behind Dan. A fourth version that contains a negative description has about the same effect.

In other words, any description hurts Jane. And any non-neutral description, even a positive one, just kills her. This is why even a complimentary comment like Obama’s is both inappropriate and damaging in a professional setting. It primes people to think of a woman’s appearance, and that’s apparently enough to keep them from thinking about her actual qualifications. You will be unsurprised to learn that this effect is strongest among men. The full report is here. (Via ThinkProgress.)

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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