May 22, 2013

Making Deposits in the Sleep Bank

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Today, the Wall Street Journal tells us that, within limits, extra sleep can make up for missed sleep. Plus this:

Recent data suggests that banking sleep in advance of a long night can actually offset upcoming sleep deprivation. “If you knew you were going to give birth on a particular day, for example, you could sleep for 10 hours a day for multiple days before the event, and be fine,” he says. Just plan ahead.

Just plan ahead! Who are these people, anyway? Can most of us really just choose to sleep ten hours for a few days in a row even if we don’t really need it? Hell, I can’t do it even when I do need it. Which has been for approximately the past 20 years.

On the other hand, I’m also pretty unlikely to be giving birth anytime soon, so I guess it all evens out.

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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