Want to Get Married? Buy a Cable Modem.

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


Via Brenda Cronin, here’s a fascinating study suggesting that faster adoption of broadband internet leads to higher marriage rates. The author, Andriana Bellou of the University of Montreal, presents the basic regression chart on the right, and then runs through a variety of tests to find out whether this is really a causal relationship. After all, maybe tech-friendly places have always produced higher marriage rates. Or maybe sociable people like the internet and also like getting married. Or it could be that causality runs in the other direction: maybe people who are more likely to get married are also more likely to move to tech-friendly places. Etc.

Bellou takes a variety of strategies to test causality. For example, it turns out that broadband penetration in 2000-05 doesn’t predict marriage rates in the pre-internet era (1990-95). This suggests that her results aren’t due to something special about the geographic areas that eventually adopted broadband at high rates.

Long story short, her conclusion is that this association is probably causal. Other things equal, better access to the internet really does produce a greater number of marriages. eHarmony really does work.

In a way, this isn’t too surprising, but there’s obviously a lot of noise in the data. I’ll be interested to see if her result holds up once the rest of the world starts banging away on it.

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate