Apple Losing Its Mojo in the Smartphone Market


The Wall Street Journal ran the chart on the right today, showing that Apple’s iPhone is losing ground to Android. But Matt Yglesias says this isn’t bad news for Apple: after all, 13 percent of 236 million is a lot more than 17 percent of 156 million. Apple is selling more phones than ever, and making lots of money on them.

This is true. But I’d say it’s still bad news for Apple. Until now, one of Apple’s big advantages in the market has been the depth and quality of its app ecosystem. But as its market share keeps decreasing, that will go away. Developers will write apps for Android first, and then port their code over to iOS later. All the newest and coolest stuff will be available on Android phones first, and as that happens the all-important teen demo will slip away. Apple’s obsessively tight control over what you’re allowed to do with your phone will start to seem creepy, not smart, and their single-minded dedication to a single form factor will become an albatross.

Not right away, of course. It will take a while. But there’s a tipping point where declining market share turns into a death spiral. If that happens, the iPhone will become cousin to the Mac: a niche product that spins off some money but not much else. And that might be OK. Maybe Apple has never counted on the iPhone being an industry-leading product forever, and figures that the next big thing will power its next growth phase, all funded by stagnant but steady profits from the iPhone. Maybe.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate