The Media Loves a Scandal, But Loses Interest When the Scandal Turns Out to be Bogus


This probably won’t come as any surprise, but it turns out that media outlets pay a lot of attention when a shiny new scandal erupts, but a whole lot less attention when the scandal turns out to be a nothingburger. As an example, Brendan Nyhan presents this chart showing coverage of the IRS scandal:

As Nyhan says, this is sort of a subset of the general tendency of the media to pay lots of attention to a new event when it first erupts, and then less as time goes by. This is perfectly normal: public interest in something like the Sandy Hook massacre or the Boston bombings only lasts so long, after all. Eventually there’s nothing new to report and we all move on.

But in the case of an event like the IRS scandal, this can leave the public with a serious misimpression. Everyone heard about it when it first happened, but a month later hardly anyone heard about the new revelations that turned it into a non-scandal. This means that an awful lot of people are left thinking it was a big scandal even though it wasn’t.

I think the most interesting followup question about this is whether this is just normal behavior or whether it’s driven by the fact that conservative media promoted the original story heavily but didn’t promote the followups. Perhaps a bit of both. Stories don’t last forever, and the followup coverage tends to be a lot less exciting than the original allegations. So diminishing attention is hardly surprising. At the same time, it’s hardly plausible that coverage of the followup stories would have been so meager if the Fox/Drudge/Limbaugh axis had been promoting them heavily. Try as it might, the liberal media still doesn’t have the same kind of clout when it comes to driving media narratives.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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