America’s Elderly Really Love the ’50s


The Economist asked people, “Which decade would you like to go back to?” and Matt Yglesias chides respondents for preferring the 40s (big war! carpet bombing! nukes!) to the 90s (great economy! jobs for all!). But there’s no surprise about this. Why would you want to go back to a decade that you’ve not only already experienced, but experienced recently? There’s not even nostalgia to draw you back.

What’s more interesting, I think, is looking at the poll by age. The most popular choice of seniors by far was the 1950s. In fact, if you discount the ’20s, which probably just seem like an interesting, faraway decade, the most popular choice of nearly every age group is a decade of their youth. millennials like the ’90s, when they were growing up. My generation likes the ’80s, when we were just out of college. Only the thirtysomethings seem not to care, showing no particular preference for any decade between the ’50s and ’90s.

But it’s the nostalgia of seniors for the ’50s that intrigues me the most. I’d love to see a demographic breakdown of that. I assume that nonwhites aren’t pining away for that era, which means that white seniors must really be in love with it to produce such a high overall number. Likewise, I’d guess that women might not be too thrilled with it. If that’s true, it means that white male seniors must be nostalgic for the ’50s in fantastic numbers. In one sense that’s easy to understand, but in another it’s not. If it’s just nostalgia for their youth, that’s one thing. But what about older seniors? Are they really that eager to go back to the era of Joe McCarthy, suburban lawns, and duck-and-cover drills? Apparently so.

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WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

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