The Sale of the Washington Post Really Isn’t That Big a Deal

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Ed Kilgore:

Gotta say, the quantity of writing about the WaPo sale–particularly at WaPo–is pretty astounding. Don’t know if it’s the slow news day or some editorial effort to show the paper’s independence, or some sort of collective mid-life crisis. But nobody’s going to say this story is under-reported.

No kidding. My blogging has been light lately because I’ve been fighting off a cold for the past few days, and on Monday in particular I just gave up. By mid-afternoon, not only was I bleary-eyed from the invasion of rhinoviruses, but everywhere I looked nobody was talking about anything but the sale of the Post. So I called it a day and took a nap.

But seriously: who cares? Rich people have been buying newspapers for a long time, and that’s only accelerated over the past few years. Rupert Murdoch bought the Journal. Sam Zell bought the LA Times. John Henry just bought the Boston Globe. Now Jeff Bezos has purchased the Post. It’s really not that big a deal. The decline of big city dailies has been ongoing for decades; the reasons for the decline are well known; and this has produced an ownership game of musical chairs that shows no signs of slowing down. The Post sale took everyone by surprise, but aside from that it’s just more of the same.

So can we shut up about it already? Pretty please?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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