Where Do Millennials Shop For Food?

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The LA Times has an interesting story today about supermarket automation that’s worth a read if you’re interested in such things. Among other things, I learned what those Powerballish-looking TV screens in my local Albertsons are all about.1But there was also this:

Grocery stores especially want to appeal to younger shoppers, many of whom tend to avoid traditional supermarkets because they consider them the place their parents shop. One way to woo smartphone-toting millennials is to make grocery shopping more tech-friendly, analysts said.

Since I have long since reached the “get off my lawn” stage of life, this prompted two questions that perhaps my younger readers can answer. First, is it really true that you avoid traditional supermarkets because your parents shopped there? And second, where do you shop instead that doesn’t seem like a place your parents would frequent?

1It’s QueVision! More here.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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