Quote of the Day: “Viral” Is Not the Same Thing as “True”

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From an unnamed colleague of Dave Weigel:

“Too good to check” used to be a warning to newspaper editors not to jump on bullshit stories. Now it’s a business model.

If you didn’t follow the great Elan Gale Twitter hoax over the weekend, click the link for more. Weigel’s point is that just because something “goes viral” on social media is no excuse for publishing a story about it without bothering to perform even basic fact checking. Sure, that would mean fewer dumb pieces of clickbait and thus fewer clicks, but if getting lots of hits is now an all-purpose excuse to shrug your shoulders when something turns out not to be true, maybe the sites that buy into this business model should start calling themselves something other than news outlets.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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