Google Reads My Mind (And My Web Searches) Once Again


I realize this is old news, just part of the modern world, etc. etc., but it still seems sort of creepy to me. A few minutes ago I got the email on the right asking, “Why are the charging cables so short?”

And you know what? That’s a good question! In fact, I was asking myself that just a few days ago. As a result, I spent a bit of time googling around for cheap USB power cables, and of course I clicked on cables of various lengths. Because, you know, those 3-foot cables really are kind of dinky.

Anyway, I know that Google knows all and sees all, but this is just a little too specific for comfort. It’s like it was reading my mind and sending advertisers my way. Which it was. And I suppose some people would consider this pretty cool. I’m getting ads not for the usual junk, but for something I’m actually interested in. And yet, it still seems a little creepy. Maybe I should start using private browsing tabs a little more often.

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This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

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