One Man’s True Experience With the Naked Web

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One thing led to another this weekend, and yesterday I found myself playing around with Internet Explorer on Windows 8.1. It had probably been 20 years since I’d last used it. It turned out to be surprisingly nice once I got everything set up, so then I got curious and set up the tile version too. (That’s the Windows RT version, aka the Metro version, aka the Modern UI version, aka whatever Microsoft is calling it this month.) It was actually fairly nice too. I have a few UI quibbles here and there, but that’s true of every app. Generally speaking, it was pretty good.

But. It turns out that the MUI version of IE doesn’t support add-ons. Don’t ask me why. That means I couldn’t install AdBlock. And holy cow: during the hour or so that I spent checking things out I felt like I was under assault. My browser was deluged with gigantic banner ads, flash ads, auto-play video ads, animated GIF ads, ads that danced across my screen, and a relentless series of popup ads that apparently have figured out how to foil the built-in popup blocker.

I’ve spent the last ten years or so browsing with ad blocking of some kind enabled. This was the first time in a long while that I had been forced to spend time on the naked web, so to speak. Have I just lost my tolerance for this kind of thing? Or has advertising on the web really gotten an order of magnitude worse since the early aughts? This is an academic question, since needless to say I won’t be using the MUI version of IE anytime soon, but I’m still curious. What say you, commenters?

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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