May 23, 2014

Friday Cat Blogging – 23 May 2014


I know that I’ve put up versions of this photo before, but I like it a lot, so here’s another one taken earlier this week. The cat outline is so stark you’d almost think it was a fake shadow dropped in via Photoshop (a la MST3K), but it’s real. My Photoshop skills don’t extend to stuff like this.

One of these days, I’ll get the perfect photo, taken at just the right time of day to catch the light best and just the right time of year for maximum foliage and with Domino posed in just the right way. Someday! Unfortunately, whenever Domino sees me pointing the camera at her, she gets up and trots over, so I don’t usually have much time to get a good shot. You can’t tell from this photo, but she’s looking straight at the camera, and sure enough, she got up and headed my way just a few seconds later. Catblogging is trickier than it looks.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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