December 24, 2014

Christmas Movies Are Now Just As Horrible As Everything Else Related to Christmas

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Well, this answers a question for me. Dan Drezner describes the standard Jewish ritual for Christmas day:

Chinese food and a movie. Perfectly pleasant rituals, made special by the fact that the Gentiles are all at home or at church….

No longer.

I don’t know when it became a thing for Christian families to also go see a movie on the day commemorating the birth of Jesus, but personal experience tells me this is a relatively recent phenomenon — i.e., the past 15 years or so. All I know is that what used to be a pleasant movie-going experience is now extremely crowded.

Several years ago I naively decided that it might be nice to see a movie on Christmas. I figured the crowds would be really light and we could just slip right in. Needless to say, I was disabused of this notion quickly, and headed for home just as fast as my car would take me. At the time, I wondered what was going on. Had things changed? Was I just unaware that Christmas had always been a big movie day? Or what?

I guess it’s the former. There really was a golden era when Christmas movies were uncrowded, but it disappeared before I even knew it existed. Sic transit etc.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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