Is Donald Trump the Victim of a Fickle Media?

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Donald Trump’s poll numbers are falling, and political scientist John Sides says it’s because the media is covering him less. The chart on the right tells his tale. When the media started covering Trump heavily, he surged in the polls. When they tapered off, he began to drop.

I don’t doubt that there’s some truth in this, but really, how can you tell? When there’s an earthquake somewhere, news coverage spikes, but no one thinks news coverage caused the earthquake. News coverage spiked because something happened. Likewise, news coverage of Trump increased because something happened: He officially entered the Republican race and started racking up a lot of support.

I’m not quite sure how you disentangle the two. Sides acknowledges that this is probably a “self-reinforcing cycle,” but how much is coverage driving polling versus polling driving coverage? There’s no way to tell.

But there is a further bit of evidence that would be helpful: What does this chart look like for other candidates? In particular, people like Fiorina, Carson, and Sanders, who have surged, as well as folks like Walker and Bush, who have declined. Do those candidates follow a curve that matches the coverage they got? The data is all there, so it should be easy to take a look.

For what it’s worth, I think that Trump is just following the usual path of pop culture stardom: a fast rise when he does something to gain attention, followed by decline as people get bored with him and turn to something new. This cycle normally takes months or even years, but in the hothouse environment of a political campaign it’s more like weeks. Unlike, say, Hillary Clinton, Trump doesn’t have a solid base of support built up over years. He’s purely a fad, so his rise and fall are especially fast and spectacular. The media surely plays its role in this, but so does real life.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

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