Here’s One Simple Rule For Deciding Who the Media Covers

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Paul Waldman notes today that Marco Rubio is the latest beneficiary of the media spotlight. Why?

If history is any guide, the “outsider” candidates will eventually fall, and Rubio is the only “insider” candidate whose support is going up, not down. Scott Walker is gone, Jeb Bush is struggling, and none of the other officeholders seem to be generating any interest among voters. Rubio has long had strong approval ratings among Republicans, so even those who are now supporting someone else don’t dislike him. He’s an excellent speaker both with prepared texts and extemporaneously. When you hear him talk he sounds informed and thoughtful, and much less reactionary than his actual ideas would suggest. He presents a young, Hispanic face for a party that desperately needs not to be seen as the party of old white guys.

This is all true, but it gives the media way too much credit. Here’s the rule they use for deciding who to cover:

  • If you’re leading or rising in the polls, you get coverage.

That’s it. All the other stuff about Rubio has been true all along, and nobody cared about him. Now he’s rising in the polls and is currently in about fourth place. So he’s getting coverage.

This happened first to Donald Trump, then to Ben Carson, then to Carly Fiorina, and now to Rubio. Bernie Sanders, oddly enough, remains fairly immune. Maybe this rule only applies to Republicans this year.

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This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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