For Sale: The Ritual Experience of Handling and Interacting With Something Physical

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Hipsters rule the world:

Underneath the staggering 32.5% decline in revenues for CD sales according to RIAA’s 2015 mid-year stats, there is one stunning figure: vinyl’s revenues have grown 52.1% over the last year.

Kept alive by hip audiophiles, vinyl’s resurgence—partially thanks to Urban Outfitters—has been nothing but impressive of late, raking in $226 million in the first half of 2015. That’s more than ad-supported streaming services like Spotify, which took in $162.7 million in the first half of 2015. Paid streaming services like Spotify Premium still monetize better than both, taking in $477.9 million in revenue.

I guess it’s time to haul in my old turntable from the garage. I think I paid about $150 for it 1978, which in today’s dollars is, oh, about $73,000 or so. Right? I mean, it’s a real record player from the days when we played records because that’s what music came on, and an antique like that gives your vinyl an authentic sound. Let’s see. How does Ethan Wolff-Mann put it? Oh yes: “Vinyl offers consumers a ritual experience they value, handling and interacting with something physical.” And that, my friends, is why my garage is worth a fortune. I shall start accepting bids shortly.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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