October 30, 2015

We Should Stop Helping the Silver Scammers

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We’ve all seen ads like this a million times, but for some reason this one finally caught my attention. It’s the usual pitch: there’s a limited supply of silver bars, and California residents can get them cheap if they act fast! “For the next 2 days residents who find their state listed on the Distribution List above in bold are getting individual State Silver Bars at just the state minimum of $57 set by the Federated Mint.” And if you order ten bars, shipping and handling are free!

The current fixing for an ounce of silver is about $15. So if you pay $1,140 for $150 worth of silver, they’ll throw in shipping gratis. What a deal.

Anyway, I know this is all legal because the fine print says yada yada yada, and there’s no law that prevents selling goods for an astronomical price. But really: are we all so desperate for advertising dollars that we have to sell space to folks like this? I guess the answer is yes, but maybe that ought to change. We all know who gets taken in by these kinds of ads, and it doesn’t speak well of any publication that continues to be complicit in this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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