New Suitcase Offers Nothing New, Gets Big Writeup in Slate

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Today, in what is apparently not an ad, Slate is running an ad for Away, a fabulous new carry-on suitcase designed by two former Warby Parker executives. Here’s the skinny:

To create their carry-on, Rubio and Korey spoke with thousands of people to determine what travelers look for most. They found that many consumers want attractive, well-constructed luggage that provides organization and….

With that in mind, they created a carry-on that has four durable double wheels—a design detail that alone took 20 designs iterations to get right—plus a laundry separation system that keeps belongings organized, YKK zippers that provide stability, and a….

Hmmm. So far that sounds like pretty much every other carry-on suitcase in the galaxy. But wait! What’s behind those ellipses? This:

….and a built-in 10,000 mAh battery that can be charged beforehand and power a smartphone up to five times during a trip.

So let me get this straight. The big selling point of this suitcase is that it includes a built-in battery that’s a lot less convenient than a standalone battery you can put anywhere you want? Or is it just that it has a special pocket for a battery? Either way, who cares? Buy a suitcase and a 10,000 mAh battery (about 20 bucks on Amazon) and you’ll have the same thing the Warby Parker execs are hawking. And probably pay less.

What am I missing? Why did Slate run this?

BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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