December 31, 2015

Can You Figure Out Today’s Mystery Map?

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Let’s play a game! What is this a map of?

  1. Popularity of Adele vs. Taylor Swift in 2015
  2. Rain patterns and drought as a consequence of global warming in 2015
  3. Support for Donald Trump among Republicans in 2015
  4. Change in cable TV penetration during 2015
  5. Support for using ground troops against ISIS in 2015

The answer is 3, support for Donald Trump among Republicans. But I tricked you. It’s also a map that shows where racially-charged internet searches are most common. Here is Nate Cohn on Trump’s support:

His geographic pattern of support is not just about demographics — educational attainment, for example. It is not necessarily the typical pattern for a populist, either. In fact, it’s almost the exact opposite of Ross Perot’s support in 1992, which was strongest in the West and New England, and weakest in the South and industrial North.

But it is still a familiar pattern. It is similar to a map of the tendency toward racism by region, according to measures like the prevalence of Google searches for racial slurs and racist jokes, or scores on implicit association tests.

But remember: no fair confusing correlation and causation! This might just be a big coincidence.

WE CAME UP SHORT.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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