Star Wars: A Tidal Wave of Money Awakens

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I’m not sure why, but for some reason I got curious last night about whether movie theaters had to pay more to show Star Wars than they do for other movies. The answer is yes:

Theaters are under extra pressure now because Disney is demanding a giant box-office slice: “well north of 60 percent” of each ticket, B. Riley & Co. media analyst Eric Wold estimated, compared to an average of about 53 percent for all films since 2008….Disney is also requiring theaters keep the movie playing on large screens for four weeks at a minimum, longer than studios generally demand, Wold said. And because Disney owns some of the world’s most powerful film franchises — including the superheroes and animated universes of Marvel and Pixar — no theater wants to face the consequences of scuttling the premiere.

Over the next couple of weeks, I suspect I’m going to be asking again and again a question that’s been on my mind for a long time: how did Disney manage to buy the Star Wars franchise for only $4 billion? Surely it’s worth 20x earnings, and surely it delivers more than $200 million in profit per year. Right? What am I missing here?

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

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Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

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