December 31, 2015

We’re Going to Ring Out 2015 With Marshmallows

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Look what I found at the 99¢ store last night: Mexican marshmallows. (Cat shown for scale.) According to the package, they can be used to make all manner of tasty treats. So what should I make? Or should I just toss them into a bowl tonight as a New Year’s Eve party appetizer?

And speaking of that, when did New Year’s Eve become NYE? I’ve only just noticed it this year, which probably means it started five or ten years ago. Is this a texting thing invented by those ubiquitous “millennials” I hear so much about, because they didn’t want to spell out the whole thing once a year on their “smartphones”? Or what?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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