First We Piss You Off, Then We Ask You For Money

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Ah, Twitter. Here’s something I got last night after writing a post about Hillary Clinton’s fondness for military intervention:

My Bernie cesspool! Regular readers were amused, since I’ve written dozens of posts supportive of Hillary. But no one should get a free pass. If Hillary Clinton is too fond of military intervention for my taste, then it’s best to say so. That’s especially true during a primary campaign, when it might actually make a difference.

MoJo’s head honchos agree, and they make their case in “Why We’re Tough On The Candidates You Like: The Case For Offending Some Of The People, All Of The Time”:

Mother Jones is a reader-supported nonprofit, and that means we rely on donations and magazine subscriptions for 70 percent of our annual budget. It also means that by April 30, we need to raise $175,000 from readers like you to stay on track.

So the easiest thing to do, in some ways, would be taking it easy on our election coverage so as not to upset any of you while we’re asking for your support—we know Hillary Clinton and Bernie Sanders appeal to a lot of our readers. But taking it easy on anything is not in our DNA; in fact, it’s exactly the opposite of what (we think) you want us to do.

….Two years ago, when few were talking about Clinton’s links to the fossil fuel industry, we did a major investigative feature on her support for fracking as secretary of state; now her links to the fossil fuel industry are a big issue. Last summer, we ran the first in-depth piece on Sanders’ political evolution (and put an illustration of him on Mount Rushmore on the cover of our magazine); it took months for other major outlets to take him seriously. Since then, we’ve both covered the breaking news in the race and dug deeper on the strong points and weak points of both candidates—because that’s the job you want us to do.

Check it out and join the comments on the Facebook post if you’re so inclined. And if you want to support this kind of journalism, both in the magazine and here on the blog, help us out by pitching in a few bucks today for our spring fundraiser. You can give by credit card or PayPal.

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

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