Donald Trump Is Doing Pretty Well Considering That He Isn’t Advertising At All

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


There’s been a lot of talk lately about the fact that Donald Trump has so far spent $0 on TV advertising. Here is Jeet Heer:

Hillary Clinton has entered the field with $13 million in Olympics ad spending, but her competitor is nowhere to be seen. Astonishingly, Donald Trump’s campaign is spending zero dollars on Olympics advertising. And it’s not just in Olympics ads that Clinton is winning by default. To date, the Trump campaign has been unwilling to spend one thin penny on television advertising.

….In recent weeks, he’s upped his fundraising game, bringing in more than $91 million. So Trump has the money, he’s just not choosing to spend it. This is further evidence that Trump’s not running a real campaign, but something closer to a scampaign.

Maybe. But does it occur to anyone that this might be a danger sign for Hillary? She’s about 6-7 points ahead of Trump at the moment, which sounds great until you think about the fact that she’s spent $90 million on ads to Trump’s zero. Perhaps the Trump campaign is gambling that ads this far ahead of Election Day don’t have much effect, so he might as well wait until September and then unleash a gigantic blitz. They might even be right. In any case, once he does start advertising, surely that will cut Hillary’s lead.

How much will it cut her lead? That’s a good question, isn’t it?

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate