Griping About NBC’s Coverage of the Olympics Is a White-Collar Privilege

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Let’s get back to the Olympics. In particular, the seemingly endless griping about NBC’s coverage of the Olympics. I’m tired of it.

Why? Because it emanates from a place of—what? White-collar privilege? Creative-class privilege? Or maybe just plain old class privilege. Basically, it comes from people who assume that we all have jobs that allow us to keep a TV on in the background all the time. And for people like that, it makes sense to want the Olympics live and unedited.

But most people don’t have jobs like that. They get up, they go to work, they come home, and the only chance they have to watch the Olympics starts around 6 or 7 at night. So what do they want? Whatever random stuff happens to be live at the time? Of course not. They want to see all the stuff that’s happened throughout the day.

And no, they’re not equally fascinated by any old sport, just for the sheer thrill of watching the best of the best compete against each other. Nor are they devotees of the hammer throw or epee—the more obscure the better for the hipsters of Olympic viewing. They only watch this stuff every four years or so, and they mostly want to see swimming and gymnastics and track. They don’t know any of the athletes, so they like the little mini-docs that get them up to speed on who they are and what they’ve been through—even if those segments do promote gauzy narratives aimed mostly at women. And they’re Americans, so they mostly like to see events where Americans are favored.

Does that make them a bunch of rubes? I don’t think so, though your mileage may vary. They’re just ordinary people. And they’re the ones that NBC televises the games for. Not for the one or two million of you who swear you want the games live so you can watch the hammer throw at 10 in the morning.

In other words, give it a rest. We all know how smart and sophisticated you are. We all know you have nice desk jobs where no one minds if you keep a streaming feed going all day long in a corner of your computer display. We all know you’re a big, big fan of the hammer throw.

That’s all fine. But keep it to yourself. Most of the country just doesn’t have the opportunity to follow your lead. They’ve got jobs, dinners to make, and kids to put to bed. Give them a break.

WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

payment methods

WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate