The Real Value of Sean Hannity’s Shilling for Trump: Probably Around Zero

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From Media Matters:

Fox News host Sean Hannity, who has been informally advising Donald Trump’s presidential campaign while serving as its primary media cheerleader, has effectively turned his nightly prime-time show into Trump’s second campaign headquarters. According to a Media Matters analysis, Hannity’s program has given Trump what amounts to more than $31 million in free advertising in the form of dozens of fawning interviews with the candidate since Trump declared his candidacy in June 2015.

Hannity has devoted just over 22 hours of airtime to broadcasting interviews with Trump since the launch of Trump’s campaign….These numbers only count the amount of time Hannity spent airing interviews featuring Donald Trump — they do not include the countless time Hannity spends carrying the Trump campaign’s water without the candidate present, including similarly fawning interviews with Trump family members, surrogates, and supporters.

This correctly gets across the point that Hannity has been so obsequious in his support for Trump that he practically counts as an arm of the Trump campaign. It’s embarrassing to watch. At the same time, I suspect the real value of Hannity’s shilling is reasonably close to zero, since I doubt that his show reaches more than a handful of truly undecided voters. Basically, he’s just preaching to the choir.

Now, I suppose this could help goose turnout among the true believers, but the Hannity audience probably already votes in large numbers. Realistically, then, Hannity is prostituting himself for hardly any gain. I doubt his $31 million in free advertising is keeping the Clinton campaign up at nights.

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Truth #1: The chaos is the point.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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