December 22, 2016

Here’s Why Donald Trump Needs a Facebook Page

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I’ve been so fixated on Donald Trump’s mesmerizing Twitter performances that it’s escaped my attention that he also has a well-maintained Facebook page.1 As near as I can tell, it’s used for three things. First, when 140 characters won’t do and he needs someone to write an in-depth 65-word essay for him:

Second, when he wants to add some grade-school artwork to a grade-school tweet:

And third, when he wants to make a poster, suitable for scrapbooking, out of one of his quotes:

The quotes are great. I expect a Trump 2017 calendar made up of these pearls. Putin has one, after all. Plus a calendar offers tons of opportunities for keeping his message front and center. January 25: “68th anniversary of first Emmy Awards. Celebrity Apprentice should have gotten one!” February 2: “Groundhog Day! Yes, I’m still president.” March 23: “Obamacare is 7 years old. I’ll repeal it!” April 1: “Sexual Assault Awareness Month starts today!” April 15: “We’re the most highly taxed nation in the world. Sad!” May 5: “Time for a taco bowl!” June 14: “It’s my birthday!”

July 28: “It’s been a year since Khizr Khan insulted me. He still hasn’t apologized.” August 13: “Berlin wall created. Walls work!” September 17: “Electoral College is 230 years old today. Hooray!” October 19: “Everybody says I demolished Hillary in the third debate a year ago!” November 8: “First anniversary of biggest landslide victory in presidential history!” December 3: “International Day of Persons With Disabilities!” December 31: “Last day for all the rest of you to make charitable donations!”

This has so many possibilities. Trump should be all over it.

1Also Instagram and, at least once, a famous Snapchat filter. But he’s not on Pinterest, Tumblr, or Flickr. Time to branch out, Donald.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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