December 14, 2016

Please Explain a $795 Polo Shirt to Me

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In the middle of a story about Teresa May’s scandalous $1,250 leather trousers,1we get this:

President-elect Donald J. Trump had been able to fashion himself as a working-class hero despite his luxurious Brioni suits, which can cost as much as $17,000. Mrs. May’s predecessor, David Cameron, who….

Yikes! A $17,000 suit? Fine: I’m a yokel who doesn’t get clothes. But if you told me that Trump drove a $500,000 car, I probably wouldn’t blink. Still, I was curious, so I hopped over to the Brioni website. It turns out you can buy this gray continental three-piece suit for $5,250. Or you can buy this seemingly identical pinstripe version for $6,900. Someone help me out. Why do pinstripes cost $1,650?

But there’s more! Even if I don’t really get it, I sort of understand how a suit from a famous Italian designer can cost a fortune. But Brioni also sells other, more pedestrian stuff, like this burgundy polo shirt—for $795. I wonder if Trump owns any of these? And even in theory, what can you do to a polo shirt to make it worth $795?

For what it’s worth, if you want to Dress Like Trump™, the cheapest thing you can buy from Brioni is a baby-blue tie with an embroidered B on it. It’s only $230.

1Seriously. It’s called Trousergate.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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