Donald Trump Is Already Campaigning For 2020

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I mentioned in passing yesterday that Donald Trump’s tweets aren’t meant for the press or for Congress or for people like you and me. They’re meant for his fans. Today brings a pretty good example of this:

This is obviously laughable. Even if you take Trump at face value, he’s been responsible for no more than a tiny handful of jobs, and he hasn’t negotiated a lower price on anything yet, let alone “massive” cost reductions on military purchases. So why bother tweeting something that makes him look ridiculous?

Because he needs his supporters to continue thinking he’s a miracle worker. To them, this tweet is a simple progress report. Even if anyone bothers fact checking it, they’ll never see it. All they see is Trump keeping them apprised of the tremendous progress he’s making in draining the swamp and bending Washington to his will.

But surely he can’t keep this up for multiple years, can he? At some point, after all, even people who don’t pay much attention to the news will eventually realize there’s a disconnect between reality and Trump’s big talk. Then they’ll start to see Trump for the empty hustler he is. Right?

This is the $64,000 question. I wish I knew the answer. For now, I’ll just say that I’m not sure. A lot of it depends on events, of course, and a lot of it depends on how successful Trump is at blaming other people for everything that goes wrong. Depending on circumstances, it’s possible that the true believers will stay on board forever, even if he shoots someone on Fifth Avenue.

DONALD TRUMP & DEMOCRACY

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DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do things differently in the aftermath of a political crisis: Watergate. We stand for justice and democracy. We reject false equivalence. We go after, and go deep on, stories others don’t. And we’re a nonprofit newsroom because we knew corporations and billionaires would never fund the journalism we do. Our reporting makes a difference in policies and people’s lives changed.

And we need your support like never before to vigorously fight back against the existential threats American democracy and journalism face. We’re running behind our online fundraising targets and urgently need all hands on deck right now. We can’t afford to come up short—we have no cushion; we leave it all on the field.

Please help with a donation today if you can—even just a few bucks helps. Not ready to donate but interested in our work? Sign up for our Daily newsletter to stay well-informed—and see what makes our people-powered, not profit-driven, journalism special.

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