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From Caitlin Dewey:

Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the National Dairy Council.

….For decades, observers in agriculture, nutrition and education have griped that many Americans are basically agriculturally illiterate. They don’t know where food is grown, how it gets to stores — or even, in the case of chocolate milk, what’s in it. One Department of Agriculture study, commissioned in the early ’90s, found that nearly 1 in 5 adults did not know that hamburgers are made from beef. Many more lacked familiarity with basic farming facts, like how big U.S. farms typically are and what food animals eat.

I think Dewey misses the real question here: Why did the National Dairy Council commission a survey about whether chocolate milk comes from brown cows? I don’t know, and I can find no trace of the NDC’s survey online. However, common sense suggests that it has something to do with the milk industry’s endless battle to convince the American public that chocolate milk is good for you.

I agree, of course, since I think that chocolate anything is good for you. But I’ll concede that Science™ doesn’t really have my back on this. In any case, who cares? I’m pretty sure that 7 percent of Americans believe the sky is blue because it’s surrounded by a giant ocean.

But I do wonder where these 7 percent think white milk comes from?

POSTSCRIPT: Yes, it’s kind of a slow news day. Why do you ask?

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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