Friday Cat Blogging – 8 September 2017

Yesterday I posted a picture of the moon peeking out from behind the clouds, and wondered aloud about why the clouds had a bit of a red tinge to them. The most common answer had to do with our local wildfires, but this was wrong. I failed to mention that this photo was taken a month ago, and this misled a lot of you. The winning answer involved Science™: it was all due to moonlight filtered by the water droplets in the air. The droplets cause the blue light to scatter, leaving behind the rust-colored tinge.

But enough about that. In today’s catblogging, our local cats are back after last week’s kitten blogging. Today’s photo features Hilbert hanging over the second-story balcony to keep an eye on everything happening downstairs. And what was happening? Some suspicious-looking guy with a camera was walking around taking pictures of cats.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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