I Have a Beef With the LA Times

Today is pet peeve day. Keep in mind that a pet peeve is something that (a) bugs me but (b) the rest of you don’t care about, and (c) I have to gripe about anyway. So here it is:

On the left is today’s print edition of the LA Times, which showed up on my driveway around 5 am. It has five stories. On the right is the online front page of the LA Times at about 10 am. It has nine stories, none of which are the ones in the print edition.¹

What’s the deal with this? It happens nearly every day. You’d think that if a story is important enough for the editors to put it on the front page of the print edition, it would be important enough to show up somewhere on the front page of the online edition a mere few hours later. But no.

Like I said, all of you are just shrugging about this and wondering what’s eating me. All I can say is that it sure makes it hard to link to stories I read in the print edition. They frequently aren’t anywhere on the front page, even if you scroll down forever. So then I try to figure out which section it might be in. Business? Local? Nation? Politics? Sometimes that works, sometimes it doesn’t. Frequently it turns out that the story ran two or three or even five days ago online. Then I try to search for it, but stories often don’t show up in a search, for reasons that baffle me.

In addition to fixing their search funtion and syncing up the print and online publishing dates, maybe they could at least include a “Today’s Front Page” box in the online edition? That wouldn’t be so hard, would it?

¹The “Golden State killer” story in the online edition is different from the one in the print edition. But if you want to count that one, that’s fine. They’re now 1 for 5 instead of 0 for 5.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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