Nobody Cares About Gas Mileage, Until They Do

Ford has exited the sedan market almost entirely, and even the Japanese car industry is having trouble selling its flagship product:

As Americans’ taste shifts toward sport-utility vehicles, Nissan’s U.S. sedan sales fell almost 35% in April from a year earlier, driving an overall decline of 28%. Honda’s overall sales fell 9.2%, while Toyota’s dropped 4.7%….Honda maintains that its Accord, which was named North American Car of the Year in January, still can recover although sales fell by nearly a fifth in April.

Henio Arcangeli, the company’s U.S. sales chief, said “growth opportunities still exist within the passenger car side of our business” because “not all customers in the market want a truck or SUV.”

We’ve all seen this movie before:

When gas prices go down, suddenly everyone wants a gas guzzler. Then they’ll all start moaning when the price of gas goes up and they have to pay full sticker for a Camry because they’re in such high demand that Toyota can’t keep up. We Americans are such idiots.

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate