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There has been some confusion about exactly what I meant in my climate change post on Tuesday. Since I’m in no shape to write anything lengthy, this is a perfect opportunity to boil it down to a sentence or two. Here it is:

If you’re serious about climate change—really serious—then your plan cannot demand very much sacrifice from people. Maybe none, in fact.

That’s it. You will never get widespread support for any plan that requires people to give up the stuff they like. I know that it’s much harder to think of a plan with negligible sacrifice that nevertheless makes a serious dent in climate change—the laundry list of all the usual suspects is much easier—but that’s too bad. The laundry list will never get public support, so if that’s your answer you aren’t really taking the problem seriously.

Keep in mind that the “problem” we’re trying to address is not climate change and never has been. The problem is how to get public support to do something about climate change. That’s what you need to pour all your energy into. And just to give you something to throw brickbats at, here’s my four-step plan:

  • Lots and lots of subsidies for renewable energy, energy efficiency, electrification, etc.
  • Huge sums of money for R&D into renewable energy and carbon sequestration.
  • A strong focus on job creation.
  • A whopping big carbon tax that mostly hits the affluent, with plenty of deficit spending to make up the rest

This is, obviously, not feasible right now. But nothing is feasible for the next couple of years. What we need right now is some serious thinking about what to do if and when liberals gain the political power to do anything, and that thinking needs to unapologetically focus on how to demand the smallest possible sacrifice from the largest number of people.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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