Apple Goes All In on China

The new Mac Pro, made in China. Coming soon to an Apple Store near you.Apple Inc.

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Farewell Mac Pro, we hardly knew ye:

Apple Inc. is manufacturing its new Mac Pro computer in China, according to people familiar with its plans, shifting abroad production of what had been its only major device assembled in the U.S. as trade tensions escalate between the Trump administration and Beijing….With the previous Mac Pro model, released in 2013, Apple Chief Executive Tim Cook trumpeted plans to build it in the U.S. Apple invested $100 million in tooling and other equipment for a plant in Austin, Texas, run by contract manufacturer Flex Ltd. Each computer was stamped with “Assembled in the USA.”

The interesting part of this is the optics. Financially, it doesn’t matter to Apple. The Mac Pro is a tiny part of their revenue, and the extra cost of keeping it in the US would barely show up on their balance sheet. If they thought that moving production to China would produce even the tiniest scintilla of blowback, they wouldn’t do it.

But they don’t. Apparently Donald Trump’s once fearsome tweet machine isn’t what it used to be.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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