Kraft Invents New Way to Trick Your Kids Into Eating Kraft Products

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Kraft is providing parents with a new ploy to trick their kids into eating salads:

The food company is disguising its ranch dressing and relabeling it as salad “frosting,” packaging it in a slim white tube with flecks of vibrant color that resembles a confetti cake. The deception that parents can wield to get their kids to eat healthful foods is at the heart of the marketing initiative.

Healthful foods? Ranch dressing gets practically all of its calories from fat: aside from water, it’s made out of oil, eggs, sugar, salt, and buttermilk. It may be delicious, but healthy it’s not.

I’ve always been curious about something. Maybe one of you knows the answer. Which is healthier: (a) a salad topped with ranch dressing, or (b) nothing, along with some nutritional supplements? This whole thing reminds me of broccoli covered in cheese for folks who can’t get their hubby to eat vegetables. But it’s not as if the broccoli magically sucks all the bad stuff out of cheese. Once you combine the two, just how healthy is it, really?

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate