Mike Bloomberg Is About to Enter the Highly Dangerous Phase 3 of All Fresh, New Presidential Candidates

Just a quick reminder: every primary features a series of interesting “new” candidates. This year Mike Bloomberg is one of them. If they have anything at all going for them,¹ they typically gain popularity at first when no one really knows anything about them; they peak when the media starts running mildly critical stories about them; and then they decline as the oppo starts and the media starts printing the “investigations” it’s been working on for the previous few weeks. Here is a helpful diagram drawn on the back of a paper napkin:

Bloomberg is at the peak of the mostly nontoxic learning phase and just transitioning into the extremely toxic oppo/investigations phase. Today, for example, the New York Times is running a moderately combative story about Bloomberg’s philanthropy while the Washington Post is running a very damaging article about sexist comments and a hostile environment for women at his eponymous company. Meanwhile, the oppo folks are busily dumping audio of Bloomberg making arguably racist comments about stop-and-frisk. Bloomberg is highly likely to lose some of his support over the next couple of weeks, after which he will either recover or he won’t. It all depends on how well everyone else is doing and how good a job reporters and oppo researchers do in digging up damaging material. In any case, there’s no need to panic just yet.

FWIW, this is also approximately where Amy Klobuchar is at. She’s a little less vulnerable than Bloomberg since she’s been in high-profile campaigns before and probably doesn’t have a lot of skeletons waiting to tumble out of her closet, but this is also the stage where people who are sort of interested in her start to learn more about positions she’s taken that maybe they aren’t too thrilled with. Stay tuned!

¹For example, $50 billion.

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Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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