February 11, 2020

The Big Winner in New Hampshire Is . . . Amy Klobuchar?

CNN

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As we all know, the key to winning the media race is to do “better than expected.” By that measure, Amy Klobuchar blew away the competition in New Hampshire tonight. She went from 9 percent in the weekend polls to 12 percent in the final polls to 20 percent in the actual voting. That’s a helluva surge.

Still, Sanders and Buttigieg remain the frontrunners, and it’s not clear how much support Klobuchar has in the upcoming contests in Nevada and South Carolina. Or, rather, it is clear, and the answer right at this moment is “not much.” But her surprise finish in New Hampshire could change that overnight. It could also change her fundraising just in time for Super Tuesday in three weeks. I’ll let you know if I start seeing Amy For America ads here in California.

It looks to me like Joe Biden is dead in the water. The worst possible thing for an electability candidate is to lose, and Biden has now lost twice in spectacular fashion. Will his “firewall” of South Carolina stick with him now that he doesn’t seem so electable after all? I doubt it.

There are still some votes to count in New Hampshire, but probably not enough to change things much. It looks like this is how the evening will end.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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