I have a job for someone with video skills. A recent survey reports that men who don’t wear masks feel that “face masks make them look weak and uncool.” These are ordinary men, not the lunatics with guns outside the Michigan statehouse, and their behavior can be changed. What I’d like to see is a PSA that can blanket the country. It would be simple.

Part 1 would be this video or something similar, which shows how wearing a mask affects the airflow from a cough or sneeze:

Part 2 would explain that you might have coronavirus even if you feel perfectly healthy. Half of all people with COVID-19 have no symptoms, and many of the rest have only mild symptoms. So you might be passing along the virus without even knowing it. If you wear a mask, the life you save might be your neighbor’s, or your pastor’s, or the kids in the 4-H club that you work with. Given the target audience, maybe the PSA should even include a clip of President Trump telling everyone to wear masks:

Needless to say, you’d want to cut off this clip after about five or ten seconds. There’s no need to include Trump’s obvious distaste for the idea.

Anyway, that’s it. Have it narrated by Clint Eastwood or Bruce Willis or some other right-leaning tough guy. Add another few seconds of intro and outro, along with a nifty slogan, and you’re done. Anyone want to take a rough crack at this?

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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