September 11, 2020

Friday Cat Blogging – 11 September 2020

You know those perfume ads that are always totally weird? The ones with vacant expressions on the models’ faces and random who-knows-what in the background? Well, this is the feline version. It’s an accidental picture, really. I had the camera on a monopod and I raised it up over the awning the cats were on. Then I just remotely started clicking the shutter button. Most of the pictures were junk, but this one was great! Though it might be better if there were, say, a ferris wheel or an exploding galaxy in the background.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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