America the Brand
BIG TOBACCO RIDES EAST
THE WORLD GETS IN TOUCH WITH ITS INNER AMERICAN
by G. Pascal Zachary
Globalization was supposed to have give-and-take. But free market capitalism and high-tech communications have, for better or worse, turned the world on to just one culture — ours.
by Deborah Blum
The war on child abuse has an abandoned front: neglect. New research is illuminating the harm done by indifferent parents and may change the priorities of childcare advocates.
SPIELBERG’S OTHER LOST WORLD
by Mark Hertsgaard
Progress, or shortsighted urban planning? Developers in Los Angeles are eagerly razing one of the city’s last open spaces. Steven Spielberg’s new studio will likely find a home there, but at what ecological cost?
photographs by Paul Fusco and Alex Tehrani
More than a decade after the Chernobyl nuclear disaster, we encounter images of hope and despair.
WAITS AND MEASURES
by Jason Zengerle
The straightforward logic of the metric system still escapes most Americans. And that’s why, from an office park in Maryland, the men of the United States Metric Program continue their brave, lonely fight for metrication.
EDITORS’ NOTE Gingrich, Tocqueville, and the American ethos
by William Saletan
Invisible money for highly visible campaigns
YOUR AD HERE
by G. Beato
Focus, dammit, focus!
THE VISIBLE HAND
by Tom Dowe
Losing our confidence in consumer confidence
by Laura Fraser
RU 486 — 11 years of waiting may end soon
MEDIA JONES Top five noble failures; Kathleen Hanna grrrits her teeth; music and book reviews
OVERMATTER The secret message hidden inside this issue of Mother Jones
THE FUTURE OF…
Cartoon by Ross MacDonald