The 99 Percent Solution

The evolution of the slogan heard ’round the world.


July 13 Adbusters proposes Occupy Wall Street.
August 9 OWS supporters in New York City hold a meeting for “We, the 99%.”
September 8

We Are the 99 Percent Tumblr launches.

September 17 Occupy Wall Street protesters take Zuccotti Park.
October 3

#OccupySesameStreet Twitter hashtag takes off.

October 5 Anti-OWS We Are the 53% Tumblr mocks the 47 percent who supposedly don’t pay taxes (not true).
October 6 Joe Biden slams banks on behalf of “99 percent of the American people.”
October 6

Rush Limbaugh declares occupiers “perpetually lazy, spoiled rotten, 99 percent white kids.”

October 7 Trademark applications are filed for “I Am the 99%” and “We Are the 99%.”
October 7 “The 99% Declaration” calls for national general assembly.
October 10 Mitt Romney says, “I worry about the 99 percent.”
October 11 We Are the 1 Percent: We Stand With the 99 Percent Tumblr launches. Actually, You’re the 47% Tumblr pokes fun at the 53-percenters.
October 14 We Are the 1%, Bitches Tumblr launches.
October 15 We Are the 99 Purrcent cat-themed Tumblr launches.
October 16 White House spokesman says Obama will represent “the interests of the 99 percent of Americans.”
October 17

Awwccupy Wall Street baby-themed Tumblr launches.

October 17 Trademark application is filed for “Part of the 1%.”
October 21

Trademark application is filed for “The words ‘occupy this’ with an arrow pointing down.”

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate