The 99 Percent Solution

The evolution of the slogan heard ’round the world.


July 13 Adbusters proposes Occupy Wall Street.
August 9 OWS supporters in New York City hold a meeting for “We, the 99%.”
September 8

We Are the 99 Percent Tumblr launches.

September 17 Occupy Wall Street protesters take Zuccotti Park.
October 3

#OccupySesameStreet Twitter hashtag takes off.

October 5 Anti-OWS We Are the 53% Tumblr mocks the 47 percent who supposedly don’t pay taxes (not true).
October 6 Joe Biden slams banks on behalf of “99 percent of the American people.”
October 6

Rush Limbaugh declares occupiers “perpetually lazy, spoiled rotten, 99 percent white kids.”

October 7 Trademark applications are filed for “I Am the 99%” and “We Are the 99%.”
October 7 “The 99% Declaration” calls for national general assembly.
October 10 Mitt Romney says, “I worry about the 99 percent.”
October 11 We Are the 1 Percent: We Stand With the 99 Percent Tumblr launches. Actually, You’re the 47% Tumblr pokes fun at the 53-percenters.
October 14 We Are the 1%, Bitches Tumblr launches.
October 15 We Are the 99 Purrcent cat-themed Tumblr launches.
October 16 White House spokesman says Obama will represent “the interests of the 99 percent of Americans.”
October 17

Awwccupy Wall Street baby-themed Tumblr launches.

October 17 Trademark application is filed for “Part of the 1%.”
October 21

Trademark application is filed for “The words ‘occupy this’ with an arrow pointing down.”

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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